Lit Motors: Super-shrinking the city car
Look around a city at peak traffic time and you’ll probably
notice that most gridlocked cars contain only one person, despite
having seating for four and space for their luggage. One option is
ride-sharing schemes, which aim to have fewer cars and more people
on the streets. There is a problem, according to Daniel Kim,
Founder and CEO of Lit Motors: “Very few
people actually like to carpool.”
http://www.bbc.com/future/story/20130630-super-...