Swedish Football Association (SvFF) in its official website
announced the world's leading sports brand Adidas signed a six-year
sponsorship contract, the contract from January 1, 2013 came into
force, the contract covers the Swedish adult men and women's
national team, youth team and the development of fan products.
Adidas with the Swedish Football Association in the 1990s has had a
long-term cooperation, worked in the Swedish national team during
the 1994 World Cup in the United States won the third, which is the
Swedish national team in recent years made the most brilliant
record.
Swedish Football Association Umbro shirt sponsor before it is
replaced in the 2003 Adidas, bilateral cooperation to the end of
2012, just ten years, along with Nike to two hundred twenty-five
million U.S. dollars of the price will be sold to the ACON Umbro
nice brands Group (Iconix Brand Group, Inc.), Umbro's players and
soccer teams also have a fresh start, England lost in a row and the
Swedish national team after leading the national team in the hands
of Umbro has almost gone.