What’s a savvier investment
decision in this economic climate: A masterpiece or contemporary
art painting? By Ramesh William

Auctions at Sotheby’s, the world’s
largest auction house, are often jaw dropping affairs. The
well-heeled art buyers it attracts are known to drop more than a
few dozen million without batting an eyelid—in the good old days,
at least.
So last November, eyebrows were swiftly raised when a Vincent
van Gogh painting drew no bids at all at a New York auction. The
eye popping figure of zero bids drew gasps of breath from art
observers and art experts alike.
For it was indeed a sign of the times; high-end art
collectors keeping their checkbooks firmly against their breast
pocket, causing the art market to plummet. But in the
oft-mysterious world of art, a drop in demand doesn’t automatically
mean that a drop in valuation will immediately follow. In plain
English: Just because the estimated $45 million Van Gogh didn’t
sell, doesn’t mean you can have it for a couple of
million.
But say you have a bit of spare cash (yes, a cool couple of
million will do nicely, thank you very much) lying around and you’d
like to buy some art, what would be the better choice for you:
Contemporary art from painters like Chinese Pop Art contemporary
Feng Zhengjie and modern day renaissance men like Julian Schnabel,
or masterpieces from the likes of Pablo Picasso or Henri
Matisse?
Well, the jury is still out on this. According to Stephane Le
Pelletier, Director of Asia-Pacific for Opera Gallery here in
Singapore, it remains to be seen whether the prices of masterpieces
will drop in the near run, making them an attractive target for
potential newbie art investors. “There are many factors that
determine the price of a masterpiece,” he says. “The main question
now for masterpieces is whether demand (and price) for these works
of art will contract in view of the new economic
climate.”
Le Pelletier also debunks the myth that the price of
masterpieces are beyond the reach of the Average Joe, pointing out
that, “the price range of masterpieces vary from anything at a few
thousand dollars to a six, seven figure sum.” While it may be moot
to speculate by just how much masterpieces are falling (if at all)
in value, the Opera Gallery director notes that now is a definitely
a good time to look for rare works, with several bargains thrown in
the mix. “With some collectors putting their artworks for sale at
attractive prices, it’s a good time for new buyers to consider
entering the market,” he adds.
While contemporary art, especially Chinese contemporary art,
has been all the rage in the region in recent times, Le Pelletier
offers the following advice to those still unsure which way to
turn. “Masterpieces by artists like Matisse, Chagall and Picasso
will always be considered the ‘blue chips’ of fine art,” he says.
“Their value will always stand the test of time.
“Masterpiece paintings are conferred this title for many
reasons—collectors recognize and appreciate the value of these
artists, and for good reason. It is difficult to give a figure of
expected appreciation, but the values of these art works usually
endure all sorts of economic ups and downs.”
While contemporary art has its legions of followers, Le
Pelletier feels the inherent strengths of the masterpieces
instantly give them an edge over avant-garde, more contemporary
rivals; the obvious edge being the rarity
of works by masterpiece painters and yes, their rather timeless
quality. “Matisse is the past, while Feng Zhengjie is the present,”
he says.
Another aspect to consider when buying art is to ask oneself
whether it is solely for investment purposes or for an aesthetic
appreciation.
“If this is purely an investment call, it would be best to be
prudent and look out for the good pieces expected to flow into the
market in times like this,” says Le Pelletier. “However, art
without love and a sense of appreciation would be meaningless; so
always buy pieces that speak to you.”
But it’s all not doom in gloom in the art world. We’ve been
mostly discussing about paintings here—without pointing to the fact
that contemporary artworks, be they in the form of sculptures and
art installations, are seemingly recession proof and doing well.
Jeff Koon’s sculpture “Stacked” was bought in 1997 for $375,000 and
is now being offered a cool $4.5million for it. Meanwhile, Damien
Hirst sold more than $270 million dollars worth of his “stuff”
(artworks like his famous dissected sharks and cows) via Sotheby’s
last year—and said that contemporary art was getting too expensive.
Yeah, right.
So what do outrageous numbers like those mentioned above mean
to the average punter looking for some choice investment picks or
simply searching for a tasteful, classy piece for his living room
wall?
Well, it means that the art market isn’t completely on its
knees yet. Buying and selling aside, most are just watching,
waiting and studying the market. With a host of resources online,
from blogs to forums to the financial pages, you may only be a tip
or two away from snagging that masterpiece or a cool contemporary
for a steal. Both have their merits in the art market. So keep your
eyes peeled.