Scania’s new R-series International Truck of the Year
2010
Scania’s new R-series range of trucks has been selected
as the International Truck of the Year 2010, the most prestigious
distinction in the European truck industry. The jury’s statement
cites the aerodynamic design of the R-series, operational economy
and the unique support system that spurs the driver to adopt more
efficient driving habits.
“Continuous improvement is one of Scania’s strategic
cornerstones, which also pervades our product development work. The
fact that the new R-series is being awarded the International Truck
of the Year trophy confirms the success of our ambition that every
innovation launched by Scania shall contribute to greater
productivity, lower operating costs and enhanced driver comfort,”
says Scania’s President and CEO Leif Östling.
“The statement of the jury matches the positive reactions we are
now getting from customers. The timing for the new R-series is
spot-on,” concludes Mr Östling.
Jury chairman Gianenrico Griffini comments that “During this
extremely challenging time for the entire automotive industry, and
especially for Europe’s commercial vehicle manufacturers, Scania
has delivered a ‘state-of-the-art’ truck that sets new standards in
terms of fuel economy, driveability and overall
efficiency.”
The International Truck of the Year 2010 award will be presented to
Scania in December this year. The award is given to the truck model
that has made the strongest contribution towards making road
transport more efficient during the past 12 months. The statement
of the jury, which consists of leading commercial vehicle
journalists from 22 European countries, includes the
following:
“Building on the success of the outgoing range – elected Truck of
the Year in 2005 – the new R Series impressed the ITOY jury not
least due to its continued evolution.
“In particular, the latest model features a more aerodynamic cab
profile that not only reduces fuel consumption but also improves
the flow of air through the engine compartment, thereby aiding
engine cooling--a factor that will be especially important for the
forthcoming, next generation of lower-emission ‘Euro-6’ diesels.
Scania’s revised Opticruise automated gear-shifting system,
launched on the new R Series, was also rated highly for its faster,
smoother and more intelligent shift strategy.
“The ITOY judges further praised the Swedish manufacturer’s new
Driver Support System (developed on the R Series) which was seen by
the majority of the jury as an innovative learning tool capable of
providing a continuous and pro-active assessment of a driver out on
the road, rating their fuel consumption, driving efficiency and
overall ‘road craft’ with a simple yet effective ‘star’ rating
system which encourages a driver to excel. Last but not least the R
Series’ highly-attractive new interior impressed the ITOY jury with
its latest dashboard, high level of comfort and
ergonomics.”