PARIS, March 1, 2012 /PRNewswire-Asia/ --
Coty Inc., a leading global beauty company, has announced a
partnership agreement with the National Geographic Society,
identifying Davidoff Cool Water as a partner for the Pristine Seas
program.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/53777-davidoff-nationalgeographic
The ocean covers 72% of the surface of the Earth, but only 1% is
protected. National Geographic, through the Pristine Seas
Expeditions, seeks to protect some of the last pristine spots of
the oceans and to create marine protected areas. The partnership
kicks off with an expedition to the Pitcairn Islands (UK territory)
in the Pacific Ocean. Dr. Enric Sala, a marine ecologist and
National Geographic Explorer-in-Residence who has dedicated his
career to finding ways to mitigate human impacts on marine life,
will lead the expedition.
"I am thrilled to have Davidoff Cool Water on board for our
Pristine Seas ocean protection program," said Sala. "No one
organization is going to save the ocean alone."
"The Pristine Seas program is an important effort to explore and
document the last pristine places in our oceans. Coty and Davidoff
Cool Water's support of this project will help us achieve our
ultimate goal of protecting the world's oceans," said Terry Garcia,
National Geographic's Executive Vice President for Mission
Programs.
"It is an honour to partner with National Geographic, one of the
most respected, renowned and powerful organizations protecting the
ocean and the environment. We are happy to have our bestseller,
Davidoff Cool Water, a fragrance that initiated the olfactive
territory of oceanic freshness, active in ocean protection," said
Michele Scannavini, President of Coty Prestige.
As the new face of Davidoff Cool Water, American actor Paul Walker
strongly supports the initiative. "My first love, my first passion
was the ocean, so I completely relate to the cause of the ocean
protection. I am proud to be the face of a legendary fragrance that
is willing to be active in the protection of the ocean," said
Walker.
This Pristine Seas Expedition to Pitcairn will start in March 2012.
From summer 2012, consumers will have the opportunity to join
Davidoff Cool Water in supporting the National Geographic Pristine
Seas to help protect the world's oceans.
Contact : Isabelle Mical, Vice President Public Relations, Tel :
+33-1-58-71-75-80, Email : [email protected]
http://www.multivu.com/mnr/53777-davidoff-nationalgeographic
SOURCEï¹›Coty Prestige