To Celebrate Its 100th Anniversary, Steelcase Sparks
Conversation around the Future of Work through Documentary Film,
Microsite and More
GRAND RAPIDS, Michigan, Feb. 29, 2012 /PRNewswire-Asia/ -- In
celebration of its centennial anniversary this year, Steelcase is
exploring the future of work by inviting leading thinkers to
participate in a dialogue and dream about how work will change in
the next 100 years. The kick-off will take place at TED this week
where Steelcase unveils its anniversary theme "100 Dreams, 100
Minds, 100 Years."
To view the multimedia assets associated with this release, please
click:
http://www.multivu.com/mnr/54759-steelcase-centennial-future-of-work-100-years-dreams-minds-ted
(Photo: http://photos.prnewswire.com/prnh/20120228/MM58354)
TED is about ideas worth sharing and encouraging others to dream.
For years Steelcase has helped create the spaces that give TED
attendees places to interact and collaborate. This year as the
company celebrates its centennial anniversary, Steelcase invites
TEDsters to participate in this dialogue, to dream and to think
about the future of the world and work.
Steelcase began its 100 Dreams with children from around the world
envisioning the future through their original artwork and a
documentary film, "One Day" directed by Oscar winner Daniel Junge.
The dialogue continues with 100 Minds who represent global business
leaders, educators, innovators and artists asked to build on the
children's dreams with their own vision for the future of
work.
"Since Steelcase was founded in 1912, we have studied human
behavior to develop insights around work, workers and the
workplace," said James Hackett, CEO of Steelcase. "Looking forward
into the next 100 years, we see our purpose as an organization is
to help unlock human promise. This celebration will create a vision
for the future of work and we're inviting people of all ages and
experiences to share their dreams and help unlock that
promise."
The One Day film will debut at private Steelcase events and be
available online at 100.steelcase.com. The "100 Minds," including
doctor and author Deepak Chopra, IDEO CEO Tim Brown and artist Dale
Chihuly, also share their thoughts through words, drawings,
photographs and other multimedia on this Web site. This online
dialogue is moderated by Emmy and Peabody award winning author and
journalist John Hockenberry.
Visitors will have the opportunity review perspectives from the
"100 Minds," and share additional ideas and multimedia content to
help unlock human promise for the next 100 years. Additionally,
visitors are invited to submit their own dreams on a "Share your
Dream" Facebook page( https://www.facebook.com/Steelcase
).
The TED conference runs Feb. 27 through Mar. 2, 2012 at the Long
Beach Performing Arts Center, Long Beach, Calif.
About Steelcase Brand
For 100 years, Steelcase has been bringing human insight to
business by studying how people work, wherever they work. Those
insights and our solutions can help organizations achieve a higher
level of performance by creating places that unlock the promise of
people at work.
Steelcase is globally accessible through a network of channels,
including store.steelcase.com and over 650 dealers worldwide. Our
workplace research is published through the Steelcase 360 Magazine,
360.steelcase.com and 360 iPad app.
SOURCE﹛Steelcase, Inc.