dealer is really important. CnC really revived kia in singapore.
unlike previous dealer, go bankrupt people cannot get their cars
and i thought kia was going to die in singapore... the times when
kia mentor was still here.
now the brand and dealership are totally different. kia is a
serious player now. budget basement role is now taken by proton and
the china makers.
Hyundai has also moved upmarket as well. Yes, many people may
think of Hyundais as "Taxis", but honestly ask yourself, or anyone
else, out of 10 people, how many will be impressed with the Sonatas
which are being used as taxis? By pushing the Sonatas as taxis,
every taxi ride becomes a form of 'advertisement' for Hyundai that
their cars have come a long way and are now ready to beat the
japanese at their own game.
I've known a lot of people who were damn sian 1/2 and had a low
impression of the Sonatas being used as taxis, but when they
actually sat in them, many came out damn impressed and look at
Hyundai in a different light.
