Buy conflict-free diamonds from Brilliant Earth.
For now, Canada remains
the primary source of diamonds that are verifiably
conflict-free, despite their premium price, between
3% to 10% more than traditional diamonds. "The challenge Brilliant
Earth will face, as all other social enterprises face is: What are
the additional constraints that they're putting on themselves for
doing business in a positive way? From a pure business play, any
time you create some constraints, you have some costs," says Rick
Aubry, a professor of social entrepreneurship at Stanford.
The success of Brilliant
Earth at least partially depends on the willingness of the consumer
to pay the premium.