Spinning is
the art of making all reports, especially the bad ones, look good
for the subject concerned and vice versa.
Even the
picture can be spun by choosing the ones that will make the subject
appear masterly and talking down to his companion. In the case of
the Prime Minister the pictures chosen would show him to be
dominant in relation to whoever he is talking to, other Prime
Ministers, or even Presidents.
Never mind
if he is junior to his partner but well chosen pictures will make
out that he is more senior. Don't publish a picture of him falling
asleep or with a vacant look in his eyes.
5. Readers would be taken in by the spin. If on the other hand, the
subject is not liked by the spin doctors, then publish his picture
scowling or cringing before whoever was talking to him.
http://test.chedet.com/che_det/2008/09/
