It might come as little surprise that Singaporeans' top dreams
include travelling and making money.
What would raise eyebrows: The fact that they rate doing charity
work even above owning a car or starting a business.
And only three in 100 dream of retiring young, while barely one in
four would want to live to be 100 years old.
This, at least, is according to a telephone survey commissioned by
the Oversea-Chinese Banking Corporation Limited (OCBC) to discover
what dreams people here would like to see come true in the next 10
years. Conducted by AC Nielsen, the survey involved 500
Singaporeans aged between 18 and 64.
On the list of top-ten dreams, "charity and volunteering work
coming in at No 7 is surprising, as it shows how the usual
assumption of Singaporeans as materialistic is not true", said Ms
Ng Li Lian, head of marketing services at OCBC's Department of
Consumer Financial Services.
Respondents cited doing mission work overseas and "building a free
soup kitchen" for the needy as one of their goals.
One in two Singaporeans want to see the world. But only one in 50
would want to migrate.
In line with becoming a nation of lifelong learners, 23 per cent
yearned to pursue further studies or interests such as calligraphy.
And asked for their biggest regrets, nearly a third said they would
have studied harder or further.
While 13 per cent want to buy landed property, only 9 per cent
who tended to be male, single or in the 18-to-24 age bracket were
interested in buying a car.
That retirement came low on the list of aspirations did not
surprise Ms Ng. Financial freedom was the more impor- tant
overarching theme for Singaporeans, she noted.
Asked what would be key in achieving their goals, the majority
cited saving up or earning more money. Just 4 per cent of
respondents opted to leave it to the luck of the 4D or lottery
draw.
But, even as the nation grapples with longer lifespans and a later
retirement age, only 26 per cent of Singaporeans would want to see
their 100th year men, Malays and those married with young
children are more inclined to desire this.
The survey kicks off a series of "dialogues", via SMS, the Internet
and more, by OCBC to understand Singaporeans' aspirations, so as to
tailor its services and products to their needs.
And as part of this move, it will be publishing on a quarterly
basis "Ask OCBC" booklets with information on how to achieve
their dreams, such as travel ideas, home improvement advice, and
financial tips.
Come Monday, 200,000 Today readers will receive free copies of the
red booklet. Today is the only paper to be distributed with the
English version of the booklet, the first edition of which will
include a pull-out calendar, fridge magnets and family activities.
- TODAY/ra
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