That's because the 10 things, many times are cheap useless
cutsey items but the 1 thing the guy buy is some expensive
electronic.
I don't go shopping all the time too but when I spend, I really
spend. I don't go shopping around for prices as well. To me just to
save that 2 bucks when shopping around cost me more money in terms
of time.
Its the opportunity cost that most don't see.