Housebrand products cheaper than regular brands: CASE
survey
By Foo Xiao Xuan, Channel NewsAsia | Posted: 24 July 2007 1652
hrs
SINGAPORE: Housebrand products tend to be cheaper than regular
brands, according to the latest price survey of household items by
the Consumers Association of Singapore (CASE).
It advises price-sensitive consumers, who are not particular about
brands, to look to housebrand products as cheaper alternatives to
regular brands.
Another observation is the possible lack of transparency at some
supermarkets.
CASE staff found some chains offering certain items at special
prices at selected outlets.
Some list items as being on promotion or discounted without
indicating the usual price.
CASE has advised consumers to shop around to compare prices to
ensure they get the best deals.
It is also encouraging supermarkets to list the usual price of
products when they are advertising promotional items to help
consumers assess the potential savings on the products.
The price survey covers about 100 common household items including
beverages and bodycare products sold at major super market chains -
Carrefour, Cold Storage, NTUC Fairprice, Giant and Sheng
Siong.
Consumers can view the results from the price survey on its website
at www.case.org.sg. - CNA/yy
