Singapore aims to be centre of excellence for
elderly
By Julia Ng, Channel NewsAsia | Posted: 16 March 2007 1907
hrs
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Singapore aims to be centre of excellence for elderly
SINGAPORE : Singapore wants to be a centre of excellence for the
elderly, where Asians flock to for goods and services that enhance
their golden years.
Philip Yeo is the man who has been tasked to lead the Silver
Industry Committee.
And he believes that it is a multi-billion dollar market that has
yet to be tapped.
In Japan, the Silver Market - currently the most developed in Asia
- is estimated to be worth over US$700 billion by 2025.
Mr Yeo, who also chairs the Social Enterprise Committee, will be
applying the same economic philosophy of making money, to support
social causes.
His aim is to grow a vibrant social entrepreneurship culture in
Singapore by 2010.
From helping ex-convicts find work to getting the mentally-ill
employed in the open market, social enterprises are businesses with
a social objective of helping the disadvantaged.
And they have proven to be a force to be reckoned with.
So for the man tasked with growing a culture of social
entrepreneurship in Singapore, the challenge, he said, was how to
get aspiring entrepreneurs and more companies to support the idea
that being socially responsible makes good business sense.
Mr Yeo said, "The social enterprise is basically a social function
but using the economic principles of how to encourage companies
that make money to support social causes. It's not welfare. It's
different from welfare. Welfare is you give, and that's it!
"Here, if a company is willing to set up a company, or people
willing to set up a company, to be an entrepreneur - why not help
them to be viable? Still pay their income, pay their rents, hire
their staff and create jobs? But the key that underlines it is
economics.
"My job has never been welfare. My job is doing economics - how to
use your economic expertise, experience, and people - people who
are an economic person but with a social heart. Don't just be a
social heart. That's it.
"At the end of the day, you need money to help people. And you have
to find ways to make money to continuously help people. First be a
capitalist, then you can be a good socialist. If you are a failed
capitalist, you cannot help people socially. That's reality."
Since 2003, the Ministry of Community Development, Youth and Sports
has provided seed funding for 62 social enterprises, out of which
38 created some 300 jobs for the disadvantaged.
The Committee will be finalising its recommendations in the second
half of this year.
Another challenge for Mr Yeo is to help Singapore court the silver
dollar.
It is estimated that last year, seniors in Singapore spent US$1.2
billion on dining, entertaining and shopping, and US$300 million on
travel and leisure.
In the next 10 years, the elderly here are expected to spend three
times more than younger Singaporeans.
They are putting their money in services like tourism and
healthcare, as well as assistive technologies like motorised
wheelchairs.
Another sure-to-grow sector is lifestyle courses.
Mr Yeo said, "Why can't our polytechnics and universities run
24-hours, technically-speaking, to teach people how to blog, for
example? It could even include tourists. If there are good courses
here, people from neighbouring countries who are rich and looking
for something to keep their minds active, they'll attend."
Wong Meng Meng, Deputy Chairman, Silver Industry Committee, added,
"If we could have regional people coming in to do the course, it
can also make it more affordable for Singaporeans to do the course.
So we can create an industry which should make use of the number
and resources of the people in the region so that our own people
will benefit from it as well."
David Lim, Adviser, Silver Industry Committee, commented, "Some of
the changes may be infrastructural. The way we live, for example,
or the kinds of community that we build, houses that we live in ...
that may change."
The Committee said it was prepared to fund innovative product
ideas.
It is also inviting suggestions on how to grow the silver
industry.
And backed by more than just ideas, its members believe, this is
one industry that will create jobs and economic
opportunities.
The Committee will be submitting its recommendations to the
government in a year's time. - CNA/ms