mani plans India entry with four stores in 2007
TIMES NEWS NETWORK[ FRIDAY, APRIL 21, 2006 01:24:52 AM]
MUMBAI: Finally, there is a timeline for one of the world’s
greatest luxury brands to enter India. Giorgio Armani will set up
shop in India latest by mid 2007, with four stores in two cities,
Mumbai and Delhi.
The two brands will be Giorgio Armani and Emporio Armani.Commercial
director, Emporio Armani, Francesco Tombolini confirmed to ET that
the world-famous brand will enter India.
Whether the 1.5 billion euro privately-held company will enter the
country directly, or with a partner, or decide on the franchisee
route is still not decided. “Mr Armani is certain about wanting a
presence in India and it is a market, we have been exploring for a
long time and we are looking at arriving at the route of entry
within a year,” said Tombolini.
The ideal partner, says Tombolini, will be one who respects Armani,
understands that it is lifestyle and will not use the name just to
leverage his business.
The over billion euro fashion house, is convinced that it is not
too late and neither is it worried about competition. Tombolini
says there is space for all. The market is new. Even though close
to 33% of its turnover comes from Europe, Asia and specially China
has been growing fast. In fact, the 40 stores of the 300 odd stores
worldwide, which are in China contribute 10% to the group’s
turnover. Even as the worldwide accessories market grows, as much
as 52% of the group’s turnover comes from apparel and the flagship
brand Giorgio Armani draws the larger chunk of consumers at
33%.
Is Tombolini looking to manufacture or outsource to India? In
keeping with their new business plans, Tombolini says they would
always work with a ‘Made for Armani’ rather than a ‘Made in India’
partnership and the area that Tombolini is looking at is in the
leather beaded business working exclusively for Armani. “We would
choose someone to work with because of his craftsmanship and not
because it is cheaper to make the product here,” said
Tombolini.
As far as pricelines go, he says they would like to keep it on par
with Dubai if not Italy (which is 10% cheaper). Are there customers
for the price tags which their labels come with? “We don’t see
India as a cash cow,” ended Tombolini.
http://economictimes.indiatimes.com/articleshow/1498456.cms