continuation:
Characteristics
The knowledge economy differs from the traditional economy in
several key respects:
The economics is not of scarcity, but rather of abundance. Unlike
most resources that deplete when used, information and knowledge
can be shared, and actually grow through application.
The effect of location is diminished. Using appropriate technology
and methods, virtual marketplaces and virtual organizations can be
created that offer benefits of speed and agility, of round the
clock operation and of global reach.
Laws, barriers and taxes are difficult to apply on solely a
national basis. Knowledge and information leak to where demand is
highest and the barriers are lowest.
Knowledge enhanced products or services can command price premiums
over comparable products with low embedded knowledge or knowledge
intensity.
Pricing and value depends heavily on context. Thus the same
information or knowledge can have vastly different value to
different people at different times.
Knowledge when locked into systems or processes has higher inherent
value than when it can walk out of the door in peoples
heads.
Human capital - competencies - are a key component of value in a
knowledge-based company, yet few companies report competency levels
in annual reports. In contrast, downsizing is often seen as a
positive cost cutting measure.
These characteristics, so different from those of the physical
economy, require new thinking and approaches by policy makers,
senior executives and knowledge workers alike. To do so, though,
requires leadership and risk taking, against the prevailing and
slow changing attitudes and practices of existing institutions and
business practice
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Policy Implications
The evolving knowledge economy has important implications for
policy makers of local, regional and national government as well as
international agencies and institutions e.g.:
Traditional measures of economic success must be supplemented by
new ones
Example: Nova Scotia has developed Knowledge Quotients for their
economy
Economic Development policy should focus not on 'jobs created' but
rather on infrastructure for sustainable 'knowledge enhancement'
that acts as a magnet for knowledge-based companies
Example: Sophia Antipolis in France is a hub for many
knowledge-based businesses
Develop regulation and taxation for information and knowledge
trading at international level, looking to future knowledge-based
industries rather than traditional industries.
Example: WIPO is seeking harmonization of copyright legislation for
online markets
Stimulate market development through new forms of
collaboration
Example: Several EU programmes now focus on market development
(rather than product development) and encourage participation by
collaboration across national boundaries using electronic knowledge
networking methods.
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Implications for Business
Many businesses are now realizing the role of knowledge and are
creating knowledge management programmes and appointing CKOs (Chief
Knowledge Officers). Such responses should be part of a coordinated
effort that:
Recognizes the importance of knowledge to their business bottom
line.
Example: Buckman Laboratories Buck man the value of solving
customer problems by enhancing knowledge flows from their chemical
experts direct to the customer interface.
Develops new measures of corporate performance based on
knowledge:
Example: Skandias supplements annual reports with intellectual
capital reports using measures from the Skandia Navigator.
Systematically enhances Stadia learning and knowledge, through new
organisaStadiaments and processes.
Example: Price Waterhouse has created knowledge centers to improve
the capture, codification and dissemination of 'best practice'
knowledge.
Provides a technology infrastructure to enhance knowledge creation
and sharing:
Example: Hewlett-Packards uses an intranet for knowledge sharing
throughout the company on a global basis.
Encourages the sharing of knowledge through effective Internet
settings and business practices:
Example: Steelcase designs 'smart' working environments and has
developed a culture of knowledge sharing.
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Issues and Challenges
The main challenges facing policy makers and business leaders are
the following:
It is difficult to 'go it alone'. Stakeholders, especially
employees and business partners must share similar views for your
own initiatives to succeed
alone recognition and reward systems usually do not sufficiently
recognise recognizee contributions. They are linked to performance
measures of the traditional economy.
Measures of return on investment are done using traditional
accounting methods, thus investments in knowledge enhancing
activities need strong advocates at senior levels.