The script will take on a softer but more effective
psychological conditioning approach to the public...No more chest
thumping and propaganda harangue on loyalty, quitters/stayers,
teamwork, multi-racial, more good years, economic progress,
shouting matches of past generations as these have
positive-negative, coersive and fear connotations that are highly
debatable, given the better educated new voters.
Work on the values attitudes and lifestyles. To motivate the public
with more material comfort, bigger cars, education. nevermind if
everything else is more expensive. Have a more subtle approach with
a tinge of hipness and individuality to attract the young. People
have become more self-centred, not group-centric. E.g. 'everyone
has a place in Singapore!'
Hence, the profile of those supporting the main party are
associated with well balanced, educated professionals with stable
income and family oriented values => these suggests a
progressive individual with 'greater good years' in a global world
surrounded by all the material needs. Nevermind if he has to
regress into a kowtowing dog to the same top down machinaries.
Afterall, it is going to be the year of the dog.
While those old, poor, single, fringe type, spiteful, lunatics,
idealist, jobless and what nots go with the opposition =>losers
fighting their own demons in a cave. However, all is not lost as
compassionate baby steps to 'deliver' them from their plight and
have a red/blue/white ribbon campaign (comes with a trendy wrist
band) to re-integrate them back into mainstream behaviours is
provided.
Hence, one will always know the majority party as the omnipresent
and magnanimous machine, with daily news reports of all the good
people and things that are being done. It blends with the current
affairs, tabloids and the trends of current lifestyle needs and
wants. This will also prevent any sane joe from challenging the
boundaries and risk losing what the Jones are enjoying. Keep them
preoccupied or striving for more material glut, nevermind if one
will never have a voice, or to understand the meaning of democracy;
as Pavlov needs to only salivate and not bark. Finally, these could
very well be explained to bothersome foreign critiques as 'uniquely
Singaporean traits' that sync well with centuries old Asian
cultures and values like old emperors atop their loyal subjects,
focus on the splendid white robe, not the decadence. A common
analogy would be for one to select 2 differently programmed slot
machines that kaching one into the richer/poorer divide, so its
your choise. and don't forget the privilege membership to the
opulent casino, or would one rather be those mingling outside,
raising placards and staging protests?
