Cold Storage has better and fresher fruits and vegetables, and a
helluva lot more variety too.
After all, they ARE the most established supermarket in
Singapore.Something which many do not know.
From their website..
The name Cold Storage is an icon and its story is unique in
the corporate histories of Singapore. The Company had humble
beginnings - a small depot storing and selling mainly frozen meat
from Australia. From that, it has grown to become the premier
player in retailing in Singapore.
Established in 1903, Cold Storage was the child of the Industrial
Revolution and Pax Britannica, when Singapore was the Clapham
Junction of the Eastern Seas. Together with electricity and
refrigeration, it allowed European agents of change - the colonial
civil servants, merchants, miners, planters, traders - to
acclimatise to living in the tropics. It can thus be said that if
there were no Cold Storage the modern history of Singapore would
probably be quite different.
In its early days, the Company's primary concern was to have a
quick and profitable turnover of its imported meats and range of
products. Later, Cold Storage shifted from counter-service to
self-service, introducing the supermarket to Singapore. Then the
Company pioneered the concept of multiple retailing, capitalising
on bulk buying and economies of scale. Always, the strategy is to
bring Cold Storage to be where consumers are.
As the island's oldest established supermarket operator with over
100 years of experience in Singapore, Cold Storage the market
leader in Singapore, constantly introducing new store concepts that
set clear industry standards. It is the first supermarket in
Singapore to receive the CASE TRUST mark introduced by CASE in 1998
to distinguish companies that receive a high degree of consumer
confidence.
Cold Storage is the first supermarket in Singapore to receive MUIS
certification for its supermarket operations in Causeway Point. In
1998, for the first time in Singapore's history, a supermarket
retailer was able to provide Muslims the assurance of Halal
purchases.
