Did you see Singtel's 125 years Print Ad?

Xprobe SG

It shows this guy and a lot of mobile phone models, old and new. The copy reads "And we're glad that we have been able to provide him the means..."

C'mon la. Who else is he going to buy the service from at least before the telcom reform? Buy from Malaysia telekom and use in Singapore?

What a joke.

shawnsh SG

then i would say that it is a very successful advertisement, as i got your attention...
the main purpose of an advertisement is to communicate with the target audience, since you have saw it and could even remember it to the stage that you posted it here, i would applaud to SingTel's advertising efforts. Laughing

Xprobe SG

Err... smart alec, a few things on brand communications.

Go read the communication brief, if it says that the sole purpose is to grab attention, then okay, it is successful. But I doubt it. (for your info, the most attention-grabbing ads are ones with skimpy-clad ladies and BIG fonts!)

What about other things such as message relevance, appeal and credibility?

I dont blame you. You have a layman's mentality towards communication development.