14-06-2010
Global rise in football product sales
From the moment the 2010 FIFA World Cup
starts, all sales of football related products will see a clear
boost. The last World Cup in 2006 which took place in German
territory, recorded the sales turnover of the clothes and football
boots′ sector increase by 13% in comparison to 2005 in the five
large European countries*, The Institute of Market Research, NPD
group reports.
In 2006 sales turnover of the clothes and football boots′ sector
increased by 13% in Europe*
Total market sales turnover therefore increased to 1.7 billion
Euros. An increase principally lead by the sales boost of English
and German national football shirts which respectively brought in
200 million and 50 million Euros. Sales of France, Italy and
Spain’s team shirts increased but more
moderately.
According
to the 2008 Global Sports Market Estimate from NPD group, the
global football market was estimated at 8.4 billion Euros, of which
380 million derived from France, nearly 1.2 billion from Great
Britain and 662 million from Germany.