Chelsea & Liverpool shirt sales beats
Real.
Chelsea and Liverpool have heaped more misery on
Real Madrid after their Champions League exit
last night.
Kit suppliers Adidas have revealed this morning that Real's
official replica shirts are being outsold by those of
Chelsea and Liverpool.
Adidas have attempted to explain away the discrepancy in shirts
sales between Real and their Premier League counterparts - which comes
in spite of Liverpool’s exit at the group stage of this year’s
Champions League - down to a greater tendency among English fans to
purchase replica shirts, though it will also raise questions about
Real’s ability to compete commercially with English clubs.