Since you do not believe what type of effect a simple leak can
do, let me quote you a real life example which happened probably
about 20yrs back.
Back then there were 2 Co. (A and B) in a business. Business was
alright but then the both companies were always up against one and
another and whenever a new product was introduced, they make sure
it was the biggest news on the newspaper on the day of the
launch.
Co. A has always been trying to work with ways to improve their own
image and how they would better serve their own customers and thus
they work very hard with their supplier Z to come out with this new
product which would be able to help the company turn around. As
they were working on this secret project inside their own factory,
all measures were made to make sure that the public would not know
anything regarding this project. But little did they know that 1 of
their staff leaked out to the public that they were indeed working
with supplier Z to bring this product into the market.
As you might have guessed, this piece of information reached the
top mgmt of Co. B. As they were still kinda new to the market, they
then had a urgent meeting with their own supplier X to come out
with a similar product.
As the launch for Co. A was near, Co. B then work together with
their own supplier X to expedite the launch of their own product
into the market. Ended up they were able to lauch it first into the
market and as it was a new product that was never been offered to
the market before, they got all the attention that they wanted and
eventually Supplier X was able to scored a Multi-Million deal with
Co. B.
As for A, they did not manage to get their products first into the
market and by the time they were able to launch their new product,
they didnt get the attention that they had expected as the public
was seen associating the new product with Co. B instead of A. Also,
it look bad on Co. A as they were seen as a copycat instead. The
product launch was considered a failure and their partnership with
Supplier Z for that product ended there thus causing Z to lose a
Muti-Million deal.
Do u still think that the product leakage is not as important as
it seen ?
Look at the reply to Bus Stopping user, and I think I've also
mentioned clearly about the features of the bus @ Gemilang that
inferred till MAN and SMRT.
