If it is, then every single person on earth will be a MLM
network marketeer, probably selling their respective MLM products
to each other and there will be no shopping malls, no supermarkets,
no retail shops, etc because no one wants to work as
salesgirl/salesmen, cashiers and what not.
The problem with the MLM industry is that the distributors think
that by sponsoring as many people as they can, they will reach the
top and earn big bucks. That is not only a FALLACY but
IDEALISTIC.
Many MLM distributors are told to work on a name list, just like
what Insurance Agents are told to do. You cannot work on a name
list because more often than not, your family members and friends
will be on that list. Some will oblige you by purchasing one or two
items from your MLM company's product range; some will even
entertain you by accompanying you to an opportunity meeting; some
will reject you and generally, most of your personal contacts will
discourage you from getting into the business.
There will come a time when after exhausting all avenues of
getting people you know interested in joining as your
downline, you will turn to advertising online, giving out
flyers and/or name cards to people on the street. So where do you
go from there?
Disappointment, Disillusion, Disbelief sets in and you'll feel
cheated and have wasted not only money but also time in pursuit of
a business that promises 'Unlimited Wealth'.
YET, there ARE MLM networkers who succeed and who are able to
generate 6 figure income for decades. There must be such people for
any MLM companies to stay viable in the business.
Who are these Leaders?
If you say they are professional conmen then you'll have to be
honest with yourself and say that crooks will sooner or later be
found out. But to be fair, the Leaders in MLM companies can be
professionals in their former careers and not necessarily the shady
back street hoodlums.
In my opinion, based on my years of working as a Corporate
Trainer in a MLM company, those who CAN and WILL succeed in MLM
possess several traits/characteristics that made them ideal
networkers.
01. They are well-respected by friends and friends;
02. They have established themselves as people with
integrity so when they say 'This is
good, others will believe it is
good';
03. They are affable people, very approachable and
well-liked;
04. They are inately honest in their dealings and have
never once dishonour their words;
05. They are humble and even if they are degree holders or
millionaires they never
talk 'down' to people;
06. They are astute in business and know how to plan sales
strategies to achieve
their sales targets;
07. They treat their MLM business as any other kind of
businesses - investing in tools
that are necessary for them
to operate their business;
08. They are able to effectively train their downlines and
motivate them to duplicate
his efforts;
09. They see the MLM company they're with as
their business partner with them as
minor investors with the
opportunity to gain major payouts and incentives;
10. They are Leaders because they can lead