I agree that they have a clever business model, but an
inethical one. This model only stands to benefit
them, not you, the "investors" per se.
Yes, they have products in their Emall and claimed that "investors"
join as merchants and get e-points to purchase the products in the
Emall. The returns you get every month is so called the loyalty
rebates. BUT they are only paying out the rebates
faithfully because they know that to get more money for expansion
(and to legalise their business), the payouts have to be there to
attract ignorant and insatiable investors. One word, using
GREED.
Let me tell you what is likely to happen. In the near future, they
will stop paying cash returns. They will then claimed that nothing
was guaranteed at the beginning. They will say that this was not an
investment, the company hence has no obligations towards the
merchants. They will say that whatever the independent distributors
promised were not representative of the company. In other words, at
the end of the day, the "investors" will be left with no
cash....only e-points which they can use to purchase expensive and
unwanted MLM products (from SE's previous failed
businesses).
