Its a pity, they insist on having the right to price their
products higher, we'll insist on giving the business to sumone else
who have the same products for half the price.
Like what dcx said, that guy only assumes. Its always a general
assumption, taken from books, and i always hear, coke cost 10
cents, but priced at $1, people still drink yada yada, i didnt noe
that guy is Coke accounting manager.. 
People are willing to pay $1 for coke, but which level headed guy
is willing pay $300 for aromatheraphy set for which he could get at
half the price at PS?
Its pity, they claim they know abt marketing, but its disappointing
to see this sort of logic.
Anyway, iamnotfailurelikeu, cut the flaming, It wont work on me.
Just show to the rest of the forumers how silly are you. 