1. Unique Product. Is it a new product
category? Or old? Is the product patented, or patent-pending? Or
not? Choosing a company of New Product Category ensures that you do
not face a negative price pressure. For example, many companies are
doing callback and voip services- OSMS, ICENTEL, REDCOM, ESMEGEN-
so they have no choice but to compete on price in a technology (I
believe) will be made free. Also, don't bother picking something
that competes on quality. For example, whether Melaleuca beats
Amway is debateable, but people will always remeber than Amway came
first in its Household Product category.
2. Realistic Payplan. 50% payout? 65%? 90%?
There's a difference between high compensation, and high
compensation DISTRIBUTION. Well, a good company will provide you
with many ways of earning. And more importantly, it must be
achieveable quickly, with the correct incentives to make you want
to achieve it. Look out for Fast Start Commissions, Good Retail
Profits of at least 20%, Car Funds, Expense bonus, Profit Sharings,
Team Volume Bonuses, Leverage Matching Bonus, the more the merrier.
Many companies like to dangle a huge bait, but leave you to starve
as you try to grab it. One company even claim to pay 91% (but in
actual fact, pays in Ringgit!). Never be fooled by numbers. If in
doubt, ask a neutral!
3. Financially sound company. Are they financially
secure? How many countries are they in? It is not so much an
opportunity cost to join a company that is already in several
countries, than one that is only in one country. Start small, end
small. Start big, end big. One of the most prolific startups
launched simultaneously in 12 countries! The big boys are all
backed by some huge venture capital fund or another.
4. Good management team. Are the top management
experienced just locally, or internationally? What results did they
bring their previous companies? Have any of these team members been
a marketer themself? If so, such would clearly be a "for the
marketeer" kind of company.
With all these said and done, a good company must possess all four
qualities. Not simply a combination of two or three of them. Not
sure if your evaluation is good? Ask! [/b]
