Lets say a local company who are producing a an entirely
crop
origin mouldable biopolymer material. Materials such as these have
quite a
history, but are being revived on the strength of an increasing
perception
of the benefits of minimising environmental impacts, and a rise in
the
cost of fossil origin competitor materials.
Does anyone know how to do a project based around the subject of
market
development for new "green" materials - particularly how a novel
material
might be pitched into a market where the designer and manufacturer
already
have a choice of between 40,000-80,000 different materials to
choose from.
The benefits to the company would be fresh insight into possible
routes,
and pitfalls along those routes to exploitation.
Can anyone offer any advise? comments? suggestions?