Um, maybe just maybe its not all about the product.
If you only look at it from a consumers point of view, all you will
look at is the product, and ive been there.
Look at Macdonalds.
Do they sell the best burgers.... Hell no. They're not even
healthy.
As much as theyre putting on a "healthy" facade lately.
Ray kroc the founder sold a business, not burgers. He even said his
business was real esate and not burgers. The land that an outlet
occupies.
When franchising first came out, ppl called it a scam, that it wont
last as well. But take a look now. Franchising is everywhere.
You can place a Mac beside a decent restaurant with good healthy
food and it will lose business to Macdonalds.
