Usually I avoid companies who advertise, because of two
reasons.
a) Desperation. Network marketing is supposedly based on people to
people contacts, and I know some companies resort to this after
they fail in this area. Might as well go back to just open some
retail stores.
b) Similar to above, although many argue by reaching out to mass
media, network marketing will be easier to do, but many fail to
realise this gives heavier weight to quantity over quality. One has
to consider strong bonds and network made by personal presentation
and interactions. Mass media, even internet limit the amount of
information we wish to give to prospects. Even on sgforums posts,
flame wars occurs because we perceive and assume the others
intentions just by his writing.
On intentions, many a times we rejected ads on TV by going for
toilet breaks, throw away flyers given people at MRT stations and
flip over newspapers ads because we can easily ignore them or we
can easily cry out "Scams!" because of limited information -
meaning rejections at first hand.
Lastly, its easier to do business presentation and build bonds with
known relatives and friends than strangers off the street.
Strangers on the streets have very little obligations to listen or
even wish to continue the business with you. This is how I threw
away my upline in Herbalife.
However, i only support businesses which advertise well known
products or well demanded stuff. For examples, if Panadol decides
to go into MLM, we can easily advertise this over internet as the
product is well known. Network is built by simply stating the name
of the products.
We know everyone has a HP, it is in large demand, almost everyone
has it. If I were to build an MLM business based on mobile
services, many people are able to calculate and discern prices or
costs of such services....we debate about Singtel, M1 and Starhub
service almost everyday!
Well, these are just simple illustrations.
Oh yah, btw Gedanken, maybe you want take this points too.
