Female sex tourism's first and second waves coincided not only
with feminism but with Victorian era man shortages that began in
England and later occurred in continental Europe and the United
States.
Social reasons for women seeking promiscuous and
no-strings-attached sex abroad include the dating war, as typified
by extreme competition between the sexes in schools, the workplace,
while dating, in marriages, and even in contentious divorces. The
dating war appears especially to drive sex tourism by Australian
and Japanese women, and to a lesser extent, German and Scandinavian
female tourists.
The changing theme of pop culture in the wake of the feminist
heyday in America and elsewhere cannot be ignored. From the 1970s
onward, the emergence of stronger, independent character roles for
women in film, music and television doubtlessly influenced the
expectations of ordinary women viewers everywhere in the western
world.
See also: Hypergamy
The men may do it for the money, or for the sex, or for other
unresearched reasons. Women usually give clothes, meals, cash and
gifts to their male prostitutes. In some destinations, there are
"going rates" for male companionship, ranging from $50 to $200. In
other destinations, especially in Southern Europe, Turkey, and the
French Caribbean, men do not expect to be compensated.