The intended English transliteration of "Qíruì" was "Cheery",
but it was transliterated as "Chery" by mistake
http://en.wikipedia.org/wiki/Chery
Oh.. I didn't know that. But hey...who cares? That errorneous
name made it one of the top China automobile manufacturers around.
The sales in Singapore is not bad either - Best selling china-made
brand so far.