Joga Bonito (which means "play [it] beautifully" in Portuguese)
is a fictional association created for a Nike ad campaign of the
same name. Joga TV commercial advertisements are shown on the
nikefootball.com website and appear on television. Eric Cantona
appears as the lead spokesman for the Joga Bonito organization.
Joga TV is portrayed as an underground broadcast channel that taps
into other television stations' live feeds, filmed "live from the
heart of Germany"[1]. The Joga Bonito movement is dedicated to
eliminating unfair and unsportsmanlike play from football. Joga
Bonito promotes fair and creative play as well as honesty and team
spirit. It shows the true and beautiful side of football by having
a motto of "play from the heart".
Footballers featured in the TV adverts include Ronaldinho, Ronaldo,
Adriano, Robinho, Robbie Keane, Cesc Fabregas, Wayne Rooney, Zlatan
Ibrahimovic, Thierry Henry, Carlos Tevez and Cristiano Ronaldo
amongst others.
Do u Joga Bonito?
