Budget Shop?

triportrap SG

Hi guys,
Doing my final yr project for my Marketing course, pls help by giving feedbacks.

wat kind of items do u usually consider buying or are selling like hotcake at the ex-one99 or ABC cheap shop? (soft toys, stationary, cookware... etc.)

Would u also consider the items over/under valued for its quality? if over, which item and at wat price will you concider reasonable?

Will you consider buying ex-one99 items at $1.50 instead of buy 5 get 1 free?

Which kind of people will you associate such shops with? (housewives, students, yuppies... etc)

Tks.

leexiancikevin SG

if 12 pack condoms going for $1.99 i definately buy Wink .. i guess if ur items going for $1.50 will definately sell well.. and sell more FnB stuffs.. it will sure sell well than hardware stationary etc etc.. anything tat doesnt need replacement in the family.. FOOD is diff.. u eat it.. its gone so they have to buy again.. trust me i worked for LIFESTYLE 199 Wink

redplanet SG

Why do you need to do research on such marketing ploy, they are all well research already. You can try looking for articles about 100 yen shop in Japan, and see what kind of customers they have and their dermographic.

Nowaday, people do not re-invent wheels but it seems that the universities here make their students re-invent the wheels.

BrUtUs SG

tats y they say wat u learn in school, is jz the basic basic stuff