That is a logo of a cow wearing a chef hat, not a chef, not a
cook, its a cow.
There was once really a cheesecake with a chef. The chef is a
fat man with mustache, wearing an apron drape at the bottom
with a tall hat and one of his hand is in a serving position
holding a tray.
The taste is very very similar. Don't know is they change
pattern or what. .