Grin, the problem is unless you own the copyright to something,
you can totally expect people to jump onto the bandwagon.
Case in point being the massive number of bubble tea and sugarcane
stalls seen. But if you end up doing a good job and getting
long queues for your root beer / western food, do expect the drink
stall to start selling rootbeer floats at cheaper prices.And
they'll prob end up selling sprite floats, coke floats, heck even
Kickapoo floats as well.
As it is, i dont see ANYBODY selling rootbeer floats in most
dinner/supper hawker places. Hence if you did start selling floats,
I think you would do pretty well initially. I think you have
the assumption that people drink sugarcane all the time since
there are so many sugarcane stalls. I beg
to differ. Walk into a hawker center and you see
a people drinking coke, sprite, etc etc. Will the sugarcane
people jump ship and drink rootbeer floats? Maybe yes, maybe
no, i dont really think old ah peks will drink a rootbeer float ;P
But they will drink sugarcane. The rest of
the population and those that usually drink softdrinks will
prob love the opertunity to have something different.
Possible marketing strategy would be to sell root beer floats in
different sizes. Tall thin glasses for the weight watchers,
standard size, and big mugs for those that can say "Heck care to
weight, I want a Rootbeer!" You could even have supersized mugs
that if consumed within 10 seconds, they get the rootbeer + hotdog
for free or something ;P
Just my 2 cents worth on how you could make yourself standout
from the competition that will almost inevitably spring up.
wow wow wow.. very nice comments... appreciate very
much.
