Today I was at a coffeeshop at eunos mrt station looking for
food to eat when I saw a stall selling fishball noodle for $2.
I was suprised that there are still stalls selling fishball
noodle for $2 so I went to order it. I expect that there won't be
much ingredients in it as it cost only $2.
When I got the food, the quantity of mee was ok. It had 2
fishball, 1 meatball and some meat too.
While the number of hawker stalls selling fishball noodle for $2
are very rare in singapore, there are still many nasi lemark stalls
selling the set meal consisting of rice, chicken wing, egg and ikan
billis for $2. Many of these nasi lemark stalls and other $2 stalls
are having great business and have lasted there for many years
This teaches us a very important lesson:
While many hawkers use the inflation as the reason to increase
the price of their food, the real reason is just that they want to
make more profit. The nasi lemark stalls and fishball noddle stall
also never increase the price but they are still having good
business. Many of these hawkers who increase their price have been
hawkers for many years already so they already have their own
loyalty customers.
By increasing the price, some of tehir loyal customers will feel
disappointed and flock over to other stalls who never increase
their price.
I am the perfect example. At my house there is a fishball noodle
stall who sell very delicious fishball noodle for $2. Business was
very good for this stall always by around 12pm like that they will
have finish selling their food and would pack and go home. I always
go there to eat. A few years ago they increase price to $2.50 and I
stop going there to eat and I went to the nasi lemark stall which
sell the set meal for $2.10. They use to sell the nasi lemark for
$2 and than they increase it to $2.10 which I think is
acceptable.
Now I see the nasi lemark stall business very good. Everyday
latest by 1pm they will have sold all their food and pack up to go
home. The fishball noodle stall business seem to have dropped. They
only pack and go home at around 4pm everyday which I suspect they
never manage to sell finish all their ingredients as in the
past.