Adam Chen brings us 'the perfect burger'
SINGAPORE : Two years ago, the stars aligned to bring what
he calls the "perfect" burger to Adam Chen's lips. Now, like a
benevolent fairy godfather, he's paying it forward by bringing R
Burger to Singapore.
"It was an inspiration of hunger!" said the MediaCorp artiste about
his new business venture - a Japanese chain that also has outlets
in Thailand.
"It started with my trip to Bangkok about two years back. I'd done
quite a lot of shopping, my legs were tired, and I just managed to
catch sight of the signboard just outside Siam Square. I went in
for lunch ... From there, I fell in love with the burger.
Everything was, in my opinion, at that point in time, pretty much
perfect."
In about two weeks' time, you, too, can taste perfection at R
Burger Singapore's first outlet at ION Orchard. But if you're
expecting typical guilt-laden fast food, you'll be in for a
surprise.
The "R" stands for Revolution. "Revolution in the sense that you'll
no longer perceive a burger in the same way," said Adam. "The bun
is not your standard bun. It's steamed, like a Chinese mantou. It's
also a health food - it has less calories, and it contains marine
collagen."
Egad! Eat this burger and become pretty? "And you will not grow
old," said Adam, laughing.
If that's not healthy enough for you, the joint also serves coffee
and a selection of teas instead of soft drinks, and tofu nuggets.
Yes, you heard right. Tofu.
"I know!" said Adam, "I thought tofu nuggets didn't sound very
good, too - until I had them. And I don't even eat vegetables or
tofu."
The burgers on the menu include the R burger, which features a beef
patty with miso sauce, shiso leaves and pickled daikon; the chicken
ume burger, and the avocado cheese burger.
So why is Adam becoming an entrepreneur? "I want to retire early so
that I don't have to work by 40!" quipped the 33-year-old. Adam
also runs Three Kings Kitchen, a duck and chicken rice stall with
three outlets across the island.
"I have not gotten to the point of considering quitting showbiz
yet, but if things get a bit more busy, I might consider it," he
told TODAY. "I would give more priority to business than show
business. I think the sense of satisfaction is greater."
If this fast food joint takes off, Adam's showbiz career might just
be ended by a burger. We feel your pain, ladies.
-TODAY
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