TOKYO, Sept 27, 2007 (AFP) - A Japanese dairy company on Thursday
announced the launch of super-premium milk for stressed-out adults
-- at the price of S$65 for a bottle of 900 millilitres, or one
quart.
Tokyo-based Nakazawa Foods will launch the "Adult Milk" line of
products in October targetting "adults who live in a stressful
society," the company said in a statement.
The price of 5,000 yen (S$65) a bottle is nearly 30 times as
expensive as ordinary milk even in Tokyo, which is famous for its
high prices.
The milk is taken from cows once a week at the break of dawn as
they discharge a lot of a stress-relieving hormone called melatonin
during the night, the company said.
The milk is bottled within six hours of milking at a farm north of
Tokyo.
It is said to contain three to four times as much melatonin as
usual milk.
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