Saturday May 19, 4:17
PM
Singapore's first
bakery franchise PrimaDeli is halal-certified
SINGAPORE : PrimaDeli, Singapore's first home-grown bakery
franchise, is the latest eating establishment to receive the halal
food certification from the Islamic Religious Council of
Singapore.
PrimaDeli has 38 retail outlets island wide offering more than 400
varieties of pastries, buns, bread and cakes.
And after 15 years, it has decided to tap into the halal market and
increase its customer base.
The certification process took one and a half years to complete and
plenty of research was done to modify recipes without affecting
taste.
With the halal mark, the company expects annual sales to increase
by an average of 20 percent over the next three years.
Higher returns aside, it also hopes to provide business
opportunities to the Muslim community under its franchise
system.
Pansy Wong, Deputy General Manager, PrimaDeli Division, said: "We
have a lot of enquiries on massive franchising overseas, from
different countries as well, from Vietnam, Malaysia and the
Philippines. So we do want to open this opportunity to all the
Muslim community in Singapore so they will have this opportunity to
join us." - CNA/ch
