Hey, has anyone out there eaten at Subway Sandwiches b4? I need
help for some academic mktg project I am working on. Here are some
qns...Pls help me to answer them...thanks.
Section A
1. How many times have you eaten at or purchased food from a Subway
Sandwich Restaurant within the last three months? Please select
only one answer.
à 1 to 2 times
à 3 to 4 times
à 5 to 6 times
à 7 to 8 times
à 9 to 10 times
à More than 10 times
à None, please proceed directly to Question 5
2. If you had eaten or purchased food from a Subway Sandwich
Restaurant within the last three months, please state the outlet(s)
that you had patronised.
3. If you had eaten or purchased food from a Subway Sandwich
Restaurant within the last three months, please state the item(s)
that you had purchased.
4. What are some of your favourite items from Subway Sandwich
Restaurant?
5. How would you rate Subway on a scale of 1 to 5 with 5 being
excellent and 1 being poor in the following areas?
a) Menu choice:
b) Food Quality:
c) Customer Service:
d) Value for Money:
e) Accessibility of Restaurant/Location:
f) Cleanliness:
g) Atmosphere:
h) Promotions:
6. What do you associate Subway Sandwiches with? (You may tick more
than one answer)
à Quick and tasty meals
à Freshly made ¡¥quick service food¡¦
à Offers healthy alternatives as compared to other fast food
restaurants
à Affordable and Value for Money Sandwiches and Meals
7. Will you eat or purchase food from Subway Sandwich Restaurants
in the future? Please select only one answer.
à Yes
à No
Section B
8. Which of the following fast food restaurants have you eaten at
or purchased food from in the last three months? You may select
more than one answer.
à McDonald¡¦s
à Kentucky Fried Chicken
à Burger King
à Delifrance
à Pizza Hut
à Long John Silver¡¦s
à MOS Burger
à Yoshinoya
à Taco Bell
à O¡¦ Briens
à Cedele
à Others, please specify:
__________________________________________
9. Rank the following 13 factors on a scale from 1 to 13 (with 1
being the least important to you, and 13 being the most important
to you) that will influence your decision to eat at or purchase
food from a fast food restaurant?
à Advertising
à Atmosphere
à Cleanliness of Restaurant
à Convenience (e.g. Delivery service, 24-hours round the clock
operations)
à Customer Service
à Friends/Family/Colleagues
à Location & Accessibility of Restaurant
à Nutrition Value
à Price (Value for Money)
à Product Quality
à Product Variety
à Promotions
à Time