From the recent removal of Nikon ads, I'd say the "I AM"
campaign for Nikon has come to an end..
Nikon ads are seasonal which means they are updated yearly, If
it lasted half a year that means the sales of the camera aren't
that popular enough. Like the Nikon D3100 which lasted 3 seasons,
2009/2010, 2010/2011, 2011/2012, If they still feel that this
product is still marketable, They will find ways.