Hengtong Bus Debut in Singapore and be Well Positioned
for Oversea Market
Author:China Auto & Parts Source: China Auto & Parts
Time:2012-4-5 13:52:13
On March 17th 2012, the release conference of Hengtong Bus hosted
by SCA was held in Singapore. About 300 guests attended the
conference and cut the ribbon for the new models, including Chen
Shaoquan, general manager of SCA, Shen Jinlong, manager of the
machinery department of ITOCHU Singapore Pte. Ltd, Hu Yu, general
manager of Huaguan International Industrial Equipment (CCIE), Tang
Qiandong, vice president and party secretary of Hengtong Bus,
general engineer Wan Chang, regional client representatives from
Singapore and friends from media such as Singapore Lianhe Zaobao
and Straits Daily. This conference demonstrates that Hengtong is
officially entering the high-end market overseas, which makes
Hengtong one of the few manufacturers that are selling domestically
made buses to the market of developed countries.
Entering the Singapore market with SCA
SCA is one of the top 50 enterprises in Singapore, which is
generally acknowledged as the most trustworthy coach and bust
manufacturer by the local industry. SCA is dedicated in R&D and
innovation, holding the palm in designing and manufacturing
ordinary buses and sightseeing buses for many years.
Hengtong was set up in 1939, which is one of the largest bus
manufacturers in China. It is also one of the top ten bus makers
with an annual production of 10,000 large buses. It has been
constantly improving its professional abilities in manufacturing
buses. Hengtong is in the leading position in the Chinese bus
industry in terms of R&D, manufacturing and management. Its
products are sold to 23 countries and regions such as Thailand,
Peru, Syria and Malawi. It enjoys high brand recognition and
reputation all over the world.
The official release of Hengtong’s buses in Singapore makes the
respective advantages of Hengtong and SCA complementary to each
other, demonstrating the first achievement made by Hengtong and SCA
cooperating with each other. It is also the beginning of the new
journey Hengtong is making towards the Singapore bus market.
Customization makes perfect
Since the study group led by Chen Shaoquan, general manager of SCA
paid a visit to Hengtong in August 2010, Hengtong has been making
deep analysis and research on the situations such as road,
passenger flow and tourism of the Singapore market with more than a
year’s communication and exchange with SCA. After the targeted
R&D of new models, Hengtong suggests SCA adopt CKZ6920CHB4 of
its Xianglong family which is feasible and suitable for the actual
conditions of Singapore.
In September 2011, SCA signed a purchase agreement of 20
CKZ6920CHB4 with Hengtong. The released new model on the conference
is the first high-quality bus in the agreement, which is customized
according to the actual situation of Singapore by Hengtong. The
body is elegantly and beautifully designed. The framework and skin
of the body are made of two-sided galvanized materials, which
greatly improve the corrosion resistant ability of the body to
combat the humid oceanic climate in Singapore. The professional
chassis is matched with the imported Cummins Euro IV diesel engine,
which greatly reduces the operational cost due to its strong
carrying capacity and features of energy conservation and
environment protection. The seats are designed according to the
body features of the Singaporeans, of which the comfortableness is
improved. The luggage rack, LED TV and DVD equipped are simple and
practical, forming a more comfortable environment for
passengers.
After the release conference, people attended the conference paid a
visit to Hengtong Bus accompanied by Mr. Tang. They were giving
high appreciation to the perfect shape, human-oriented design and
delicate craft of the new model. Attendees of the conference were
also very interested in the new model, and many of them even
registered right at the conference to give a test try.
At last, Mr. Tang said that Hengtong, as the globally recognized
expert in public transportation solution, will set up after-sale
service stations with SCA in Singapore under the principle of
taking social responsibilities and providing perfect services for
customers during and after purchase. He believes there will be more
and more Hengtong buses running on the roads of Singapore,
providing safe, environment friendly, comfortable and convenient
services for the Singaporean people.
http://www.sinoautoworld.com/news.asp?id=1145
