But it seems the pax boarding at Tampines is mainly short haul
as in they will disperse along TP Ave 9 right? I doubt many will
ride beyond Hougang and from Hougang Ave 9 onwards, it's occupancy
is more or less like 58 on non peak, NYP rush hours. 
My comment is more on reference to weekend ridership. Weekdays
peak no need say. I also experience B9 with upstairs
standees.
Actually, weekday off-peak, night-time, both terminals will have
fantastic crowd.
From YCK side, the crowd only alleviates at Hougang.
From Tampines side, usually the bus still has a lot of people on
board even after many people alight at Tampines...and then when it
reaches Hougang Int, the whole cycle starts again.
This service is practically packed throughout the entire day
because of its crappy off-peak frequency. Its my biggest gripe
about 72 and why I was frustrated enough to take 88 instead from
Pasir Ris.
The irony was that it used to be 88 with the crappy frequency
and 72 with the dream frequency. Now 88 has improved, but 72 went
into the back-water.