I have no comments about the secrecy and transparency
thing. I don't think that they have to be transparent in all
its dealings, though it would be much appreciated that lines of
communicaton especially with regards to the WAB incident could be
strengthened.
And I disagree with the suggestion that the media release should
be more lively and interesting. If you are pretty ignorant on
how press releases work, I think you better not chime in your two
cents worth. Press releases are meant to be news-like
and formal in nature. You can look at any company's media
release. It's written in the news like structure.
The press release also helps media outlets to adapt the
information for their news reporting without having to go through
much edit. Some lazy media outlets would just reproduce the
whole media release from the press company verbatim as a news
story.
Secondly, you can't expect SBST to release news about every
single demonstrator it receives or every single bus model it buys
to the media not if the order isn't significant. Even if
they issued a press release to the media, the media might
not run the story if there are other competing and far
more news-worthy stories.
On your first point, I guess I concede, more or less .Looking
closely at SBS Transit's press releases, I feel they have done well
on this point, but SMRT's press releases still need to be less
formal and "government-like". Still, I could appreciate if some of
the press releases use more casual language rather than sticking to
neologisms that baffles us commuters.
I think I missed the chance to elaborate on this point: when I
asked for press and media releases to be less formal, I wasn't
calling for a blanket de-formalisation of all press releases; bad
news (eg. service disruptions, withdrawals, etc.) should be carried
in a formal and serious tone - that can't be argued against.
However, for good news (eg. route introductions, new bus fleets,
etc.), a somewhat less formal and more casual language could be
appropriate. SBS Transit has done well on this point, but SMRT's
press releases on such things, I feel, are still rather formal and
monotonous in tone.
On your second point, let me elaborate further. The bus
companies may need to not talk much about their demonstrators if
they are of the more technical type (eg. mechanical improvements,
etc.), which most commuters don't care about. However, if the
demonstrator improves on something that is highly visible to the
commuter (eg. low floor design, ramps, passenger information
systems, etc.), I feel bus commuters should have knowledge of such
demonstrators so they may have the opportunity to give feedback on
such features; bus companies can use such feedback to gauge
commuter response to such new features so they can know what
features to implement or improve on in future production bus
models. On hindsight, if SBS Transit released their Scania K230UB
demonstrator (SBS 8033D) earlier in it's original two-ramp and
seating configuration layout in the way I suggested, they could had
been able to test some of their later-dropped ideas in a real-world
situationon and probably also caught some of the problems that
plague the Scania K230UB buses before they had to scramble around
trying to fix them in later batches of the production models.
I agree with you that the idea about releasing press releases
about every new bus fleet is not a realistic idea, but maybe it was
because you were thinking a bit further out than me. Yes, more
important news items will crowd out comparably trivia news about
new bus fleets, but not all bus fleet introductions need to go that
far. For the more major bus fleet introductions that feature some
kind of major improvement over prior bus fleets, they can make a
major press release about it, but for the more minor fleet
additions, probably a minor mention on their web sites could
suffice; bus companies can do this to let the commuters be aware
that they are not neglecting their bus fleets.