Hey man Transport Tycoon was one of the first games I've played
in my life 
Now I still play the sequel (1994) Transport Tycoon Deluxe

Well it's not really concentrated in Buses, but more on trains...as
they are faster, can carry bigger loads...you transport goods from
one industry to another in the map, generated randomly...eg. Coal
from Coal Mine to Power Station...But sometimes the production may
fall...and sometimes Opponents (computer) will fight resources with
you...
While all this is going on there will be new trains coming out that
are faster...Towns will expand...and well, I won't have anymore
opponents by then because I'll ram all their trucks by building
tracks over their roads and waiting for them to cross so I can use
my train and ram them over 
But a bus company...could be interesting but it has to focus more
on the towns/cities, not so spread out like in TTD. You'll probably
have to identify important structures in the town that many people
will go to, so you'll have to put more services there, or increase
the frequency of services. Civilian Cars may also have to be added
(to add difficulty in the game) and to cause traffic jams sometimes

You'll have to satisfy your passengers...otherwise they might
complain...and when there are opponents then they will earn more
than you, because the computer always cheats 
As what Iveco has said, new roads etc. are determined by the
computer (not the opponent). There could also be train lines that
might hinder some of your services. It could be based on
reputation, say, the happier your passengers are, the more
reputation you'll have, and you could even take over the building
of roads...well who knows. It's just a suggestion.
