http://www.sbstransit.com.sg/whatsnew_17November2004.asp
SBS TRANSIT BUSES TO BE ADORNED WITH FESTIVE HATS
Boring buses? Not on Singapore roads.
Come December, 150 SBS Transit buses will be fitted with bright red
three-dimensional Santa caps as part of a new $200,000 marketing
campaign. Complete with a draping fluff ball over the rear of the
bus, these Santa buses will ply the roads for a month.
Buses are one of the most visible modes of transport. We thought
it would not only be visually pleasing but a novel way to bring our
advertisers message to the masses. We are very excited about this
new campaign, said ComfortDelGro Group Corporate Communications
Officer Tammy Tan.
Indeed, advertisers too are all abuzz. United Overseas Bank Group,
which will be promoting its credit card services on these buses as
part of its year-end marketing efforts, described the buses as
iconic.
Another advertiser, film distributor United International Pictures
(UIP), will be using the buses to promote its Christmas comedy
"Surviving Christmas" which stars Ben Affleck and Christina
Applegate. Ms Flora Goh, UIP marketing manager said the 3-D fixture
was eye-catching and would tie in with the movies Christmas
theme.
And the festivities will not end there. Plans are afoot to run a
similar campaign for the Chinese New Year season. - SBS Transit
Press Release @ 17 Nov 2004
This movie is starred by Ben Affleck and Christina Applegate on the
comung movie: Surviving Christmas
