EA Forms Development Studio In Singapore
posted by Howard Brown 2005-12-06
Electronic Arts (NASDAQ:ERTS) , the world's leading developer and
publisher of interactive entertainment today announced an
initiative that will bring game development and localization to
Singapore. Based in the heart of the city at No 1, Fifth Ave #04-07
Guthrie House, the studio will focus on localizing and customizing
popular EA games into at least five different languages for
distribution throughout the Asia region. In addition, the studio is
poised to evolve into an online game development facility. A
development team is already in place and the first localized
projects have already started to be shipped.
VP Operations, Asia, Ms Irene Chua will manage the development
studio which currently has a development team of 20 international
staff from Japan, Korea, Taiwan, Singapore and Holland. EA veteran
Chris Thompson, Vice President and GM of EA Southeast Asia will
also be based in Singapore to oversee EA's publishing business.
Chris comes to Singapore from Tokyo where he spent seven years
serving as General Manager of EA Japan.
"We are happy that Electronic Arts has chosen Singapore to
establish their primary localization studio in Asia. In addition,
EA will also be able to utilize the studio for online game
development. EA is the latest addition of top tier digital media
companies that EDB has attracted to Singapore over the past 18
months. It is a significant boost to our efforts in building
Singapore into a Digital Media Capital, where Singapore creations
can be made for global consumption," said Mr Teo Ming Kian,
Chairman, Economic Development Board.
"We are excited to build a team that will customize and localize
EA's games for the pan-Asian market," said Jon Niermann, President,
EA Asia Publishing. "Singapore offers everything we need to build a
world class creative organization. The Economic Development Board
has been very supportive and we are looking forward to working
closely with them to build a positive local presence."
