Apple Claims New iPhone 4 is Thinnest Smartphone
Ever
Apple has announced the new iPhone 4 featuring
FaceTime, which makes the dream of video calling a reality,
and Apple’s new Retina display, which the company claims has
the highest resolution display ever built into a phone,
resulting in super crisp text, images and video.
In addition, iPhone 4 features a 5-megapixel camera with
LED flash, HD video recording, Apple’s A4 processor, a 3-axis
gyro and up to 40 per cent longer talk time ‒ in a beautiful
all-new design of glass and stainless steel that Apple claims
is the thinnest smartphone in the world. iPhone 4 comes with
iOS 4, the newest version of the world’s most advanced mobile
operating system, which includes over 100 new features and
1,500 new APIs for developers. iOS 4 features Multitasking,
Folders, enhanced Mail, deeper Enterprise support and Apple’s
new iAd mobile advertising platform. iPhone 4 will be
available in the US, UK, France, Germany and Japan on June 24,
starting in the US at US$199 for qualified buyers with a
two-year contract.*
“iPhone 4 is the biggest leap since the original iPhone,”
said Steve Jobs, Apple’s CEO. “FaceTime video calling sets a
new standard for mobile communication, and our new
Retina display is the highest resolution display ever in a
phone, with text looking like it does on a fine printed page.
We have been dreaming about both of these breakthroughs for
decades.”
FaceTime is as mobile as your phone, so you can see
your loved ones and friends anywhere there is Wi-Fi. Using
Face-Time is as easy as making a regular voice call, with no
set-up required, and you can instantly switch to the rear
camera to show others what you are seeing with just a tap.
Apple’s stunning 3.5 inch Retina display has 960 x 640
pixels ‒ four times as many pixels as the iPhone 3GS and 78
per cent of the pixels on an iPad. The resulting 326 pixels
per inch is so dense that the human eye is unable to
distinguish individual pixels when the phone is held at a
normal distance, making text, images and video look sharper,
smoother and more realistic than ever before on an electronic
display.
According to Apple, iPhone 4 is the thinnest smartphone
ever ‒ 9.3 millimetres ‒ with the front and back made of
aluminosilcate glass, chemically strengthened to be 30 times
harder than plastic. The front and back glass have an
oil-resistant coating that helps keep it clean, and encircling
iPhone 4 is a highly finished stainless steel band made of a
custom alloy that is forged to be five times stronger than
standard steel.
iPhone 4 features a new 5-megapixel autofocus camera with
a 5x digital zoom, a backside illuminated sensor and built-in
LED flash that allows you to take amazing pictures even in low
light and dark environments. iPhone 4 lets you record and
edit incredible HD video and the popular tap to focus feature
now works while recording video. You can use the iPhone 4’s
LED flash for both still photography and video recording. The
new iMovie app for iPhone lets you combine movie clips,
add dynamic transitions and themes, and include photos
and music. Users can buy it for US$4.99 through the App
Store right on their phone.
iPhone 4 provides access to tens of thousands of games
and entertainment apps on the App Store. Every iPhone 4 has
a built-in 3-axis gyro that when combined with the
accelerometer, provides 6-axis motion sensing such as up and
down, side to side, forward and backward and pitch and roll,
making it perfect for gaming.
iPhone 4 comes with iOS 4, the newest version of the
world’s most advanced mobile operating system. With over 100
new features, it includes Multitasking, Folders, enhanced
Mail, deeper Enterprise support and Apple’s new iAd mobile
advertising platform. With Multitasking, users can now
instantly switch between any of their apps while preserving
battery life. With Folders, users can easily organise their
apps into collections by simply dragging one app on top of
another. A folder is automatically created and named based on
the category of apps selected. Users can change the name of
any folder at any time. In addition, users can now customise
their lock and home screens with an array of supplied
wallpapers or with any of the photos on their phone.
The new iBooks app will be available for iPhone 4 as a
free download from the App Store and includes Apple’s new
iBookstore. The iBooks app will sync your current place in a
book, along with any bookmarks, highlights and notes you
have created, between copies of the same book on your
iPad, iPhone or iPod touch. iBooks users can also now read
and store PDFs right in iBooks. There are now over 60,000
books available in the iBookstore, and users have downloaded
over five million books in the first two months.
iPhone 4 delivers seven hours of talk time on 3G networks,
up to 10 hours of web browsing on Wi-Fi and up to six hours
on 3G, up to 10 hours of video playback and up to 40 hours
of audio playback.** iPhone 4 is powered by Apple’s new
A4 processor and features a second microphone and
advanced software to suppress unwanted background noise
for improved call quality when in loud places. The device
also offers 802.11n Wi-Fi networking and adds quad-band
HSUPA to provide 7.2Mbps downlink and 5.8Mbps uplink
capabilities.***
iPhone 4 will roll out worldwide to 88 countries by the end
of September. The device will be available by the end of July
in Australia, Austria, Belgium, Canada, Denmark, Finland,
Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway,
New Zealand, Singapore, South Korea, Spain, Sweden and
Switzerland.
*Qualified customers only. Requires a new two-year AT&T
rate plan, sold separately.
**Battery life depends on device settings, usage and
other factors. Actual results vary.
***Speed is dependent on cellular network capability.
