First off, we're a bunch of undergraduate students working on a
project. Basically, this is a survey with 20 questions regarding
handset usage. It is meant to introduce the concept of a rental
service - where people can rent a phone for 2 years and on
expiration of this period, either lease it out once more, terminate
the service or purchase the phone altogether. The rationale is that
people who like to change their handset models frequently can use
the latest model without having to shell out a huge sum on it. Such
services do exist, but they're highly fragmented and offer rather
poor customer service - which is not the case with our
mock-service.
Our target audience are students and young working professionals,
especially those with an eye for the latest trends in the mobile
phone industry. The survey has a few kinks - which will be ironed
out soon.
We're extremely obliged to anyone who takes the survey and helps us
out. Also, the survey is is completely anonymous. We're looking to
gather the largest possible sample we can - and we hope our targets
are achieved.
Here is the link to the eSurvey -
http://www.espub.net/rss/survey.aspx?ID=b888f0c14bc17e6f1758ff21b91b87cf.
Thank you! :)
