Basically, Corporate Responsibility are done for various groups
of people to see. of course, we the paying customers are an
important group. But no fast food chains in their right business
mind would expect apples to make big bucks for them like what their
fries or burgers did for them. They know that so why do they do
it?
For the groups of people below:
1) Lobbyist
2) Government
3) Various movement groups like those health conscious freaks
group...
So, the value in providing apples and such is not for monetary
gains but for goodwill.