Anderson Consultant:
Deregulation of the chicken's side of the road was threatening its
dominant market position. The chicken was faced with significant
challenges to create and develop the competencies required for the
newly competitive market. Andersen Consulting, in a partnering
relationship with the client, helped the chicken by rethinking its
physical distribution strategy and implementation processes. Using
the Poultry Integration Model (PIM) Andersen helped the chicken use
its skills, methodologies, knowledge capital and experiences to
align the chicken's people, processes and technology in support of
its overall strategy within a Program Management framework.
Andersen Consulting convened a diverse cross-spectrum of road
analysts and best chickens along with Andersen consultants with
deep skills in the transportation industry to engage in a two-day
itinerary of meetings in order to leverage their personal knowledge
capital, both tacit and explicit, and to enable them to synergize
with each other in order to achieve the implicit goals of
delivering and successfully architecting and implementing an
enterprise-wide value framework across the continuum of poultry
cross-median processes. The meeting was held in a park like setting
enabling and creating an impactful environment which was
strategically based, industry-focused, and built upon a consistent,
clear, and unified market message and aligned with the chicken's
mission, vision, and core values. This was conducive towards the
creation of a total business integration solution. Andersen
Consulting helped the chicken change to become more successful.
